About Vuru

Vuru is the innovation of Miami resident Grant Kornman, whose father inspired him to create this groundbreaking, personalized service. Grant grew up watching his father spend countless hours managing his supplements. As Grant became an adult and his stress level skyrocketed, his father, an avid health guru, recommended that he too start taking a complete program of supplements and vitamins to live a healthier lifestyle. He even went one step further and opened a small vitamin and supplement store in Miami.

Grant quickly realized that managing the intake of even a small number of supplements and vitamins is no easy task. Each supplement he took came in different quantities so he was always running out to "stock up". To make matters worse, his busy lifestyle made taking his supplements consistently almost impossible. He couldn't keep track of all the bottles and take the supplements on a routine schedule.

Grant didn't understand why taking supplements and vitamins had to be so difficult. To make his life simpler, he looked for the ultimate supplement "pack" online and at several retail stores. Every pack he found always lacked something he wanted to take or didn't address his exact needs. He desperately wanted to find a web site that sold the same supplements and vitamins as a high-end natural food store but delivered them to their customers in personalized, daily supplement packs instead of troublesome bottles. Unable to find one, he created Vuru.

Today, our principle mission is to simplify and customize the experience of taking supplements and vitamins. Our website is dedicated to providing our users with top-notch supplement products and a first-rate service. We want to make taking supplements and vitamins easy. We are continually expanding and improving our service. We encourage and love all the feedback and customer comments we receive - they are a huge help in making Vuru great.

The success of Vuru has hinged on word of mouth. Our customers have been fantastic. They not only embrace our service with open arms but they are also our best sales force. We hope each new customer will continue this trend and teach the whole world HOW TO VURU!!!!!!

Below, check out our recent press releases and media clips:

August, 6 2007
VURU featured in CNBC's "The Big Idea"